Fabletics – Million Dollar Company Competes With Amazon

Amazon currently holds 20% of the worlds fashion, which can make it difficult for competitors to even think about competing. However, Kate Hudson’s Fabletics is giving Amazon’s fashion industry a run for their money. Fabletics has currently grown at a rapid rate and have an estimated revenue of $250 million from a three year span. Fabletics is famous for their subscription services that deliver some of the latest fitness fashions to your doorstep. With the fast growth of the company, they recently announced the opening of sixteen more stores that are set to conduct business soon. Hawaii, Illinois, Florida and California will now have Fabletic stores offering the latest fitness fashion trends. Gregg Throgmartin serves as the General Manager of Fabletics, and boasts of their modern image brand. They offer a high-value product for an affordable price that is usually at least half the price of their competitors. They focus primarily on what the customer wants and what they need to ensure that they are providing the most fashionable items. Fabletics is also famous for its “reverse showrooming” which is a concept that customers love. Fabletics offers the same result whether the customer shops online or in the stores.

 

Actor, Kate Hudson, is the spokesperson and sponsor behind the popular Fabletics brand. They stand behind empowering women and allowing them to be their best version. They promote fashion in all different shapes and sizes, which is essential for the market. The company was founded in 2013 and has been hitting the top of the charts ever since they made their first impression. The brand is specifically designed to be inclusive and fashion-forward. The small startup company that began with a few simple pieces has grown to a million dollar company in a matter of a few years. Hudson has worked hard to grow the business along with her partners and founder, Don Ressler and Adam Goldenberg. At the time of the business thought, the duo wasn’t sure if the timing was right. They decided to take the plunge, but they needed a partner. That partner became Kate Hudson, and she has gone above and beyond to truly represent what the brand is really about. She has been very much involved since day one whether it be advertising or the design process. Fabletics and the team behind the magic had a goal to produce a product that customers love with exceptional quality. They were able to do that very quickly, and will continue to provide the most fashionable fitness items on the market.