Kenneth Goodgame’s Retail Tactics Increases True Value’s Net Margin

Kenneth Goodgame is the chief marketing officer of True Value Company. He has been using unique merchandising skills to enhance the overall productivity at the corporation. Ken is also a senior vice president of the esteemed institution. The Chicago-based HBS dealer, True Value, recorded an increase of $25.6 million in gross billings as it posted $1,588.1 million on Oct 1, 2016. This marked a positive margin of 0.7%. The firm’s revenues stood at $1,158.9 million while the net margin was $20.5 million, indicating a notable increase of 88.6% from last year. These remarkable results were influenced by constant efficiency in the costs of advertising and freight-in, adjustments and lower inventory provision.

The firm’s retail comparable sales went up by 1.5%. True Value Company recorded an impressive increase in sales in 9 of its 12 locations. In addition, 9 of its product categories, led by Paint, Lawn & Garden, and Farm Ranch Auto & Pet reported positive sales margins. The company is also continuously expanding its retail space. Recently, the management deemed it fit to add close to 1,120,000 square feet to allow for more stock. John Hartmann, True Value’s president and CEO, said their members are benefiting from the company’s strategic plan, which is helping them grow their businesses. This information was originally mentioned on HBS

Dealer as explained in this link Kenneth Goodgame is a proud alumnus of the University of Tennessee where he graduated with a degree in Marketing in 1984. He started his career at The Home Depot where he took up different roles. His highest position at the company was serving as the senior global product merchant. Ken led the company in undertaking different initiatives that resulted in enhanced productivity. Later, he joined Nuwell Rubbermaid and its affiliates before being recruited by Techtronic Industries in North America to serve as the president of the firm’s Baja Motor Sports. While here, Goodgame oversaw the company’s market strategy, merchandising, site selection and hiring & training.

Kenneth worked for Ace Hardware Corporation as the General Merchandising Manager from 2010 to 2013. Later, he joined True Value. He is well versed on matters concerning innovative marketing, streamlined financial oversight and unique business strategy. These crucial strategies help him navigate market shifts successfully. His profound knowledge in diverse industries makes him a highly influential leader in the business world. As a philanthropist, Kenneth Goodgame supports numerous noble initiatives in the community.

One thought on “Kenneth Goodgame’s Retail Tactics Increases True Value’s Net Margin”

  1. He uses his expertise and skills to lecture on entrepreneurship through conferences and conventions in the United States. That alone can make some custom essay services to have a full blown essay campaign about the subject matter.

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