NewsWatch TV is a consumer-oriented TV broadcast that has various segments that allow the consumers to market their products. The television network takes the outlook of entertainment, consumer news, mobile apps review, electronic reviews, government and medical news. When the organization started in the early 90s, it featured mainly financial matters. NewsWatch later expounded its horizons by airing television magazine shows which covered various scopes. NewsWatch allows people to advertise their products after approval by the editorial department.
NewsWatch has various hosts among them being, Susan bridges, Andrew Tropeano and Michelle Ison. The hosts are in charge of each segment which runs between 2-3 minutes. The broadcast offers reviews on new technology and carrying out interviews all over the country. NewsWatch has worked with various prominent companies such as Sony, Siemens, and Audi. As of2012, the broadcast introduced a segment which entirely covered the emergence of new phone applications. Andrew Tropeano presents the show on a weekly basis. The show has hosted various groups such as Intel RCN mobile app, MoWeather, among much more. NewsWatch enjoys a massive following on their social media pages on Facebook, YouTube, Twitter, Instagram, etc. during the segments, the network occasionally invites celebrities. Various high profile celebrities have appeared on the show such as Chris Pratt, Jenifer Lawrence, jerry west, Joe Montana and a long list of others.
Various companies have come forward to give their testimony on the advantages of marketing their products on the television review segments. NewsWatch worked with SteelSeries, a company that deals with electronics and headphones. The network worked on two sections which were advertising their headphones and game controllers. The company hoped to reach a broad audience within a short time. Tori Pugliese of SteelSeries started working with the company in 2013 and applauded the experience of working with NewsWatch. The firm understands the S&T process and product PR while delivering the intended message in a way the consumer can relate to in their language. They started by pitching their product, and NewsWatch carried out the rest of the heavy lifting. Working with NewsWatch has been very helpful to the SteelSeries.