Kate Hudson has made it her goal for people to have an active, healthy lifestyle. To achieve this goal, she helped found the workout apparel company, Fabletics, back in 2013. The creators saw that there were plenty of expensive, quality workout clothing, but nothing affordable for every budget. To achieve their goal to encourage everyone to have a healthy and active lifestyle, Fabletics has created a company around the idea to offer quality clothing that rivals that of the expensive brands, but at a price, everyone can afford.
This was apparently a need in the workout apparel industry because Fabletics had grown into a multi-million dollar company in just a few short years. They are even taking on industry giants like Amazon, who controls twenty percent of apparel sales. Fabletics has even started to open some physical stores, to offer even more customer service to their members. When many brick and mortar companies are struggling with customers coming into their stores and then purchasing online when they find it cheaper, Fabletics is turning that idea on its head. When their customers shop in store, the item also goes into their online shopping cart. The customer can then choose to purchase in store, or online at a later date. Almost half of the people that enter their stores are already loyal members, but another twenty-five percent sign up to be members while they are in the store. Their stores are creating more members, and therefore a larger, loyal membership.
Fabletics main business is their online monthly membership. You get your first outfit at a discounted price, and then every month you are charged a low monthly fee and a two to three piece outfit is shipped to you. You can pick out your own outfit, or choose from a personal, hand-picked selection of outfits for you. The combination of quality clothes at low prices, that make automatic monthly shipments is a strong business model for loyal membership. To start your membership, you take a lifestyle quiz to determine what clothing you will enjoy the most. This will help tailor the website to the clothing that will best fit you, so you don’t have to browse the entire site for that perfect outfit. It makes shopping for clothing simpler, easier, and much faster. With everyone’s busy lives, it makes finding that perfect outfit simple and automatic.
The outfits that you receive from Fabletics are the highest quality, that rival the big, expensive name brands. Their clothes don’t fade and hold their compression and shape, to last you through many, many workouts. Not only is it quality clothing, but they are stylish and trendy. Fabletics is always offering the latest styles and trends for all of their clothing. Their clothes are buttery soft and comfortable, you will want to wear them in your everyday life, not just when working out. They offer clothing for all lifestyles and different types of exercise preferences, so everyone can enjoy a healthy, active lifestyle in trendy, comfortable clothing.