Desiree Perez, the chief operating officer of Roc Nation is notoriously a private person. She is used to letting her negotiation skills speak for themselves. Her role in Sprint’s $200 million dollar investment in TIDAL or in Roc Nation equity partner Live Nation’s long term $200 million dollar touring partnership with Jay-Z have cemented Perez as one of the most powerful female executives in the music industry. However, more recently Desiree Perez has been using her power and influence to speak out for social causes.
She has particularly been speaking on the rights of women. Perez has been indirectly involved in the rise of the powerful #MeToo campaign through her role as the driving force behind many female artists. One of those artists, Mariah Carey has recently voiced her support for the Time’s Up movement. Most recently, Desiree Perez was among six of the music industry’s most influential women who signed their name to a letter addressed to the Recording Academy’s board of trustees. The letter was drafted in response to a controversial comment by the president of the Recording Academy, Neil Portnow, that women in the music industry need to “step up” to advance their careers.
The letter that Perez signed called for the academy to deal with what it felt were deeper problems with lack of inclusion across many demographics. The letter put the signatories at the service of a task force that the Academy had created to review its own work in light of Mr. Portnow’s comments and the criticism that they received. Desiree Perez has let her actions speak for themselves for many years. It is a powerful message to those who wish to match her accomplishments that she is using the respect that she has garnered to speak out for the women in her industry.